THE FIRST MAJOR LABEL OF THE ROCK ‘N’ ROLL ERA

     In 1955 American Broadcasting-Paramount Theaters Inc. set up the Am-Par Record Corp. in New York, its label called ABC-Paramount. One of the fledgeling division’s objectives would be to zoom in on the burgeoning teen music market, as established corporate labels like Decca and RCA Victor had struck gold with Bill Haley and Elvis respectively. By the summer of ’57 the parent company had prepared a vehicle to promote ABC-Paramount’s rock ‘n’ roll records by carrying the network’s local sensation American Bandstand nationally. And the label had an up-and-coming song to launch the joint venture: “Diana” by Paul Anka which hit #1 thanks to its exposure on Bandstand. It’s no coincidence that the song on the record’s flip side was published by Sea Lark, set up to receive royalties for Dick Clark. 

     While Anka struggled to come up with a hit follow-up record, late in the year ABC-Paramount produced Danny & the Juniors and “At The Hop,” with half of the publishing forked over to Sea Lark as Dick took the credit for re-writing the potential smash’s original theme of “Let’s All Do The Bop.” ABC-Paramount pressured the small independent label Singular records to lease the recording to them, as they knew that making this quintessential rock ‘n’ roll dance number a hit on Bandstand would bond it to the rising TV dance program along with ABC-Paramount. Right after that Am-Par’s Anka came up with his follow-up hit “You Are My Destiny,” followed by “Short Shorts” by the Royal Teens (pushed by Alan Freed before it got to Am-Par and Bandstand) and “Rock And Roll Is Here To Stay” by Danny & the Juniors.  

     By ‘59 ABC-Paramount was an established hitmaker thanks to the Bandstand pipeline, and that year they released a record in the States by England’s answer to Elvis, Cliff Richard. “Living Doll” made it as high as #30 in Billboard, and considering British artists and Dick Clark-related labels, if you’re a Beatle fan perhaps you’ve figured out the question I’m about to ask…with EMI going to Swan for American distribution of “She Loves You,” was it because they were turned down by ABC-Paramount? EMI licensed their records in the U.K.; seems they could have done the reverse like with Vee-Jay. Well Beatles manager Brian Epstein indeed asked ABC-Paramount artist Tommy Roe (who was touring with the Fabs) and his producer to present the Please Please Me LP (from which Introducing…The Beatles was derived) to their record company. And lo and behold after glances of displeasure between the label execs after a few short minutes of listening, ABC-Paramount prez Samuel Clark removed and discarded the record, labeling it as “crap.” Cretin! The company would go to #25 with Richard’s “Its All In The Game” the month before the Beatles debuted on the American charts with “I Want To Hold Your Hand…”

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PRE-PRESLEY ROCK ‘N’ ROLL

     You could see the change coming. It’s the mid-50s, and the charts have long been dominated by “middle of the road” ballads. They speak primarily to middle-class suburbanites who drive DeSotos  (like Mr. C. on Happy Days). Youngsters have more time and money than ever before, which translates to restless and bored. Hey man, they could sure dig that charged, upbeat music that “makes you want to go out and beat somebody up” (–A. Fonzarelli). The Big Beat. Rock ‘n’ Roll!

     By 1954 Alan Freed had parlayed black rhythm & blues into the phenomenon he coined “rock ‘n’ roll” that captivated white teens. By post-Elvis standards it was still increasingly suped-up r&b that had long been the domain of urban blacks, provided at this juncture by such performers as the Drifters, Midnighters, Clovers, Crows, Spaniels, Moonglows, Five Keys and Johnny Ace. I think the first r&b record that jumped out into the realm of all-time rock ‘n’ roll is “Sh-boom” by The Chords. That would soon be followed by the first white rhythm & blues hit, laying the interracial foundation of rock ‘n’ roll: Bill Haley & The Comets’ version of “Shake, Rattle And Roll.”

     But it was in Ol’ ’55 that rock started to roll. It was the year that 45 rpm record sales first surpassed sales of 78s. Fats Domino, who had been around since the 45 was introduced in 1949, broke through with “Ain’t It A Shame,” around the same time Bo Diddley immortalized himself with “Bo Diddley.” Soon the skies would light up with the return of Haley’s Comets, as their overlooked rocker from the year before was featured as the opening theme to the sensationalistic “teen terror” flick The Blackboard Jungle. The timeless “(We’re Gonna) Rock Around The Clock” made rock ‘n’ roll a household word; the record’s revolutionary impact on popular culture would be equaled only once by the Beatles’ “I Want To Hold Your Hand.” Tailing the Comets’ success were Chuck Berry with “Maybellene,” a foursome of hits that forged the “doo-wop” sub-genre: “Only You” by The Platters, “At My Front Door” by The El Dorados, “When You Dance” by The Turbans and “Speedo” by The Cadillacs; and there was Little Richard with “Tutti Frutti.”

     Late in the year the “new music” received prime time network TV exposure on The Ed Sullivan Show when New York deejay Tommy “Dr. Jive” Smalls emceed a fifteen-minute segment featuring Bo Diddley, the Five Keys and Lavern Baker. The burgeoning rock ‘n’ roll music scene would continue to gain momentum in ’56 with “The Great Pretender” by the Platters, “See You Later Alligator” by Bill Haley, “Blue Suede Shoes” by Carl Perkins and “Church Bells May Ring” by the Willows….and then the King would ascend to the throne with “Heartbreak Hotel” and after that it was glorious chaos. Since the economically prosperous aftermath of World War II the youth of America had adopted their own styles of dress, language and music; they had the first promoter of their own new culture in “Moondog” Freed and now they had a major star to rival Sinatra in Elvis Presley.

     It’s funny how the “sophisticates” of swing/popular standards attacked rock ‘n’ roll as junk music the same way their music had been attacked by the classical snobs. But of course it was that funny money, honey, that was at stake as their exclusive publishing empire ASCAP faced a new threat from BMI, now that BMI was gaining strength from the upstart rock ‘n’ roll.

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RE-INTRODUCING THE BEATLES

     “Join The New Beatles Revolution” read the display caption accompanied by the colorful Sgt. Pepper centerfold shot of the boys in the Lonely Hearts Club Band, above racks bulging with newly re-mastered Beatles discs at a Best Buy store in the fall of ’09.  It was the latest in Beatles revivals; but going back to their U.S. arrival, it was often believed that the Vee-Jay LP Introducing…The Beatles was released in 1963, flopped, then became a hit in early 1964 thanks to Capitol’s “The Beatles Are Coming” campaign. But a strong case had been made by Beatles scholar Bruce Spizer that the album release sat in limbo until the Capitol promotional push because Vee-Jay was on the verge of bankruptcy.  Introducing…The Beatles was finally released in spite of a lawsuit from Capitol now that they were exercising their option to release Beatles records in the U.S., after having previously turned them down. Then there is the $64,000 question of how the Beatles originally wound up on Vee-Jay in the first place.

     One version held that after Vee-Jay artists the Four Seasons topped the charts with their first two hits “Sherry” and “Big Girls Don’t Cry,” Frankie Valli and Bob Gaudio were interested in covering a song they had heard when they toured England called “Please Please Me,” but reconsidered when their Gaudio-Crewe songwriting team came up with their latest opus “Walk Like A Man,” which became their third straight #1 hit. But Valli and Gaudio were still pleased enough with the Beatles’ “Please Please Me” to talk their label Vee-Jay into releasing the record in the states. The song would have been ideal for them; you might hear its influence in “Candy Girl” and “Silence Is Golden.”

     Spizer’s version contends that Transglobal Music Co., which licensed American master recordings to Capitol’s British parent company EMI for worldwide distribution, had licensed the British hit “I Remember You” by Frank Ifield, rejected by Capitol, to Vee-Jay as they were a client of Transglobal’s music attorney. That attorney claimed that when “I Remember You” hit #5 on the charts, EMI then instructed Transglobal to get “Please Please Me” released in the U.S. as Capitol had handed it the thumbs down as well.

     Both of these theses sound plausible. But the fact that Frank Ifield had hit it big in America, for however briefly, on Vee-Jay might tip the scale in favor of this second version. The recordings of the Four Seasons, meanwhile, were being licensed by Stateside records in the U.K. Before Capitol gave way to Beatlemania, there was one other label that issued a Beatle record in America, Swan (Tollie was a subsidiary of Vee-Jay). The reason for EMI choosing Swan was clear-cut: the label was connected to Dick Clark, though he of course would wind up turning down the Fab Four for his American Bandstand.    

 

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