In 1955 American Broadcasting-Paramount Theaters Inc. set up the Am-Par Record Corp. in New York, its label called ABC-Paramount. One of the fledgeling division’s objectives would be to zoom in on the burgeoning teen music market, as established corporate labels like Decca and RCA Victor had struck gold with Bill Haley and Elvis respectively. By the summer of ’57 the parent company had prepared a vehicle to promote ABC-Paramount’s rock ‘n’ roll records by carrying the network’s local sensation American Bandstand nationally. And the label had an up-and-coming song to launch the joint venture: “Diana” by Paul Anka which hit #1 thanks to its exposure on Bandstand. It’s no coincidence that the song on the record’s flip side was published by Sea Lark, set up to receive royalties for Dick Clark.
While Anka struggled to come up with a hit follow-up record, late in the year ABC-Paramount produced Danny & the Juniors and “At The Hop,” with half of the publishing forked over to Sea Lark as Dick took the credit for re-writing the potential smash’s original theme of “Let’s All Do The Bop.” ABC-Paramount pressured the small independent label Singular records to lease the recording to them, as they knew that making this quintessential rock ‘n’ roll dance number a hit on Bandstand would bond it to the rising TV dance program along with ABC-Paramount. Right after that Am-Par’s Anka came up with his follow-up hit “You Are My Destiny,” followed by “Short Shorts” by the Royal Teens (pushed by Alan Freed before it got to Am-Par and Bandstand) and “Rock And Roll Is Here To Stay” by Danny & the Juniors.
By ‘59 ABC-Paramount was an established hitmaker thanks to the Bandstand pipeline, and that year they released a record in the States by England’s answer to Elvis, Cliff Richard. “Living Doll” made it as high as #30 in Billboard, and considering British artists and Dick Clark-related labels, if you’re a Beatle fan perhaps you’ve figured out the question I’m about to ask…with EMI going to Swan for American distribution of “She Loves You,” was it because they were turned down by ABC-Paramount? EMI licensed their records in the U.K.; seems they could have done the reverse like with Vee-Jay. Well Beatles manager Brian Epstein indeed asked ABC-Paramount artist Tommy Roe (who was touring with the Fabs) and his producer to present the Please Please Me LP (from which Introducing…The Beatles was derived) to their record company. And lo and behold after glances of displeasure between the label execs after a few short minutes of listening, ABC-Paramount prez Samuel Clark removed and discarded the record, labeling it as “crap.” Cretin! The company would go to #25 with Richard’s “Its All In The Game” the month before the Beatles debuted on the American charts with “I Want To Hold Your Hand…”
